Friday, April 17, 2009

Etsian: Week of Apr 10 - Apr 16

Monday was a big day for UE on Etsy. Not only did we launch Uncommon Envelope's Facebook page, but our Hello. Collection 4 Card Set was featured on Etsy's front page for the first time! How exciting!

The results: 146 hits to our shop.
Sales: 0

Next step is to figure out why we are not converting visits into sales. In total since we opened our shop in December we have made only 16 sales. Here are some ideas on what we can do:

New photography.
I am in desperate need of new photos for our products - ones that are more compelling and attractive. Ours feel SO stale. I need to work on that. It is on my unofficial to do list and will most likely be bumped up to priority this weekend.

New products.
Again, on my list and in the works. Now that Naomi is almost 4 months old (a big girl!) I am thinking it is going to be a lot easier to bring her to the studio now. She is very active with her toys and pretty independant. I'll just need to figure out how to get her to nap while there!

I think once I am feeling a little more confident in my line I need to start submitting my work to other blogs in hopes for a feature. Maybe I'll do a little promotional giveaway...

Playing the game.
I suppose I could be more diligent about re-listing items everyday and making edits to push us back to the top of the local listings but something about spending the time on that kind of "chasing" feels weird. I need to think about that more - or hire an intern!

I am going to try to get to the photography thing this weekend so maybe I'll have updates by my next Etsian posting. I have been taking a look at other shops' photography style that I like. Here are some ideas - I might come up with some sort of combination of styles...

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