Wednesday, November 18, 2009

Our Official Stance: The Home "Letterpress" Machine

OK, folks, there are some things I just can't keep my mouth shut about. The Home Letterpress Machine is one of them. All I can say is shame on you, Paper Source.

THIS IS NOT LETTERPRESS. This maybe can create letterpress-looking, or letterpress-ish, or letterpress wanna-be things, but to call this Letterpress - without any note of "not really but you can pretend" is an insult to our trade.

I'm just wondering how long it will be until Etsy is filled with stuff printed on this thing by people with no real letterpress training, no idea how to set type or imprint properly, and call it letterpress in the description or tag words, selling cards for a buck a piece and killing sales for real letterpress artists trying to earn a livable wage. Not to mention, putting the consumer at a huge disadvantage as there would be no way for them to really sort out who is printing real letterpress and who is printing fake letterpress until the purchase is made and, inevitably, the proof is in the quality.

My bet is by tomorrow. Way to go.

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