Obama Campaign Identity Development

I came across this interview today of Sol Sender of VSA partners, the strategist who led the design team behind the Obama campaign's identity development. It is stories like this - intelligent, thoughtful, inspiring - that makes me feel a little nostalgic for my past work in corporate design with mNovak Design and Westwood One.

If you in the least find mark design intriguing, or if you were just moved and excited about the success of the Obama campaign this past year, it's worth the watch (2 parts).

Part One


Part Two